“Luxury isn’t just something you wear — it’s something you feel.”
Pryncess Furs was born in 2016 from a feeling — that moment when a woman puts on something extraordinary and instantly becomes the boldest version of herself. I started this brand because I’ve always believed that luxury has the power to transform us. Not just how we look, but how we walk, how we speak, how we enter a room.

Every piece you see today began as a dream I had for women like us — women who don’t shrink, women who don’t apologize, women who know exactly who they are. Pryncess Furs is my love letter to confidence, to softness and strength sharing the same space, to the kind of beauty that doesn’t whisper…it commands.

From our first collection to the statement pieces we create now, the mission has never changed:
Give women outerwear that makes them feel unforgettable.

Pryncess Furs isn’t just a collection.
 It’s a feeling.
 A transformation.
 A reminder that you deserve to step into the world the way royalty steps into a palace - with presence, intention, and effortless luxury.

Every piece is created to celebrate you: your power, your softness, your evolution, your glow.

This brand is my story - but every woman who wears Pryncess Furs becomes part of it.

- Founder , Latisha Isbell