Behind The Brand
Our Foundation
Pryncess Furs was founded in 2016 by Latisha “Tish” Isbell, a fashion visionary known for her signature elegance and empowered sense of style. From the beginning, Tish envisioned a brand that would not just dress women — but elevate them. Inspired by her beloved “princess energy” and persistent praise for her refined aesthetic, she embarked on a mission to design fur pieces that make women feel seen, confident, and unforgettable.
Tish: Leader, Visionary, Fur Specialist
Balancing her role as CEO and creative specialist, Tish fuses strategy and artistry. She leads not from isolation, but by design — curating every collection detail while guiding operations, empowerment, and brand growth. She believes that leadership and design are inseparable: the vision must live in every stitch.
Black Woman–Owned, Luxury Rooted in Integrity
As an authentic Black woman-owned and operated brand, Pryncess Furs is committed to more than beauty. We build on a foundation of ethical sourcing, meticulous craftsmanship, and sustainability. Each piece undergoes rigorous quality checks, ensuring that luxury never comes at the cost of ethics. Over the years, we’ve grown into a global name that resonates not only for its aesthetic, but for its integrity.
Crafting Iconic Pieces — With You in Mind
From timeless mink to bold fox, every Pryncess Furs piece is a work of art. But our heart lies in customization — enabling you to co-create a one-of-a-kind design that reflects your identity. Whether you desire a classic silhouette or an avant-garde statement, we collaborate with you from concept to completion.
We take pride in mastering textures, seams, transitions, and form — the details that transform fur from mere material into a statement.
Growth, Challenges, & Milestones
What began as a bold idea has become a trusted label cherished by fashion-forward clients worldwide. In our journey:
We’ve overcome sourcing challenges while holding to our ethical standards
We’ve refined processes, training artisans, and elevating quality season after season
We’ve earned recognition and loyalty through word of mouth, social proof, and signature pieces
Through ambition and resilience, we remain rooted in the same values that sparked the vision.
Featured
Elevate your winter wardrobe with our exquisite Sapphire Blue Fox Fur Coat. Crafted with the finest quality materials, this luxurious coat offers both unparalleled warmth and undeniable style. The striking sapphire blue color adds a bold and sophisticated touch to any ensemble, making a statement wherever you go. Perfect for any formal event or a night out, this fox fur coat is a timeless piece that will last for years to come. Don't miss the opportunity to add a touch of elegance and glamour to your closet with our Sapphire Blue Fox Fur Coat. Purchase yours today.